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A Little Devil’s Advocacy On Google’s Cloud Claims

by Kevin Tea on December 2, 2009

devil thumb A Little Devils Advocacy On Googles Cloud Claims Google Enterprise has put together the following 10 things to consider when getting started in the cloud so I felt like a bit of devil’s advocacy …

1. Moving to the cloud is easy:
The transfer of business information into the cloud is very straightforward. There is no need to install new hardware or software as everything is run by the cloud provider.

W2&M: This is true if you have a reliable broadband connection but you have to remember that not everyone is lucky enough to have a landline that can accept the sorts of speeds needed to work effectively on the net. The fastest landline connection in my village is 200kbs – I receive my broadband by radio and get a 2mb download and 1.5mb  upload.

2. Cost savings could be higher than you anticipate:
Businesses that move to the cloud can make savings on many different levels – IT hardware and software expenditure is cut dramatically and fewer staff or support resources are needed for IT maintenance. Last September, analyst group IDC estimated that business can instantly reduce their IT spend by approx. 54% by moving to a cloud based solution.

W2&M: I think this is a bit simplistic. If you are a small to medium sized business then the odds are that you have stand alone, non-networked computers. Setting up a wireless network to access the web isn’t overly expensive but it is an overhead you need to build into the budget.

3. Improved productivity:
One of the key benefits of cloud computing is that employees can access documents and emails while away from the office.

W2&M: You will need to give some thought to an acceptable use policy to ensure staff do not spend too much time on Facebook and the like. You also need to bear in mind that staff using Facebook is the pleasant face of web usage or abusage. Where I work the IT security staff had the task of tracking down someone who used the web to search for necrophilia and bestiality! Apart from the jokes about necrophilia being dead boring, the web can reveal the dark side of human nature.

4. Greater level of security:
Cloud computing can be more secure than traditional IT. It’s all about economies of scale – many established cloud suppliers employ leading security experts, invest vast amounts of money into securing their applications and develop technology beyond the means of any small business. In addition, the risk of losing confidential data on a laptop or a USB stick is also diminished, as everything is stored in the cloud and not on your devices.

W2&M: It’s pretty hard to argue against this. I forget the times I have gone into the day job early and found the exchange server down or net access off and not been able to do any work until the IT department rolled in at 9am! Google and Zoho have never let me down and I was not affected by the two Gmail outages as I could access my mail via IMAP using Thunderbird.

5. Manage the cultural adjustment:
Today’s employees expect to have the same technology at work that they enjoy at home. Google designs its applications with users in mind and many staff will already be familiar with Google Mail and Google Docs. However, internal communication about the change of service and in-house training sessions will help staff to feel more comfortable using the new technology.

W2&M: Bear in mind that switching over to cloud based working should be totally transparent and staff should not notice the difference but this isn’t the case. If you go down the route of using Google Apps the minimalist interface it can take some time for workers to get used to it. Investigate Zoho, the GUI is very much more like Microsoft Office.

6. A more collaborative way of working:
Using cloud computing applications, people can work more closely together, accessing and working in the same documents in real time – without the need for hundreds of emails with attachments. Improved knowledge sharing and communication encourages creativity amongst your employees which can help drive the business forward.

W2&M: No devil’s advocacy needed here. Agree 100%

7. Flexibility to scale up or scale down your business:
Cloud based “pay as you go” style services allow you to easily increase your use of cloud services as your business grows, or decrease your spend if you need to temporarily scale down.

W2&M: At the moment providers are falling over themselves to get people to use their cloud based services and access is very cheap. What happens when cloud computing becomes more mainstream – changes in contracts, MOUs, stronger tie-ins – see 10 below.

8. Employees of tomorrow:
Look at how teenagers interact – on Facebook, Bebo or MySpace – all cloud environments. These teenagers will soon become employees, accustomed to collaborating online and accessing their data from any mobile device at hand, not expecting to work in one location and from 9 to 5.

W2&M: Working with younger people I find this statement a bit optimistic. Just because people are young it doesn’t mean that they are tech savvy – they can be as thick and luddite-ish as older people are alleged to be!!

9. Your business resiliency can be improved:
Cloud computing providers should not only offer 24/7 support but also the increased resiliency and redundancy afforded by multiple data centres to ensure your information is always available. This means that you experience less downtime than when managing IT in-house, and any problems can be solved far quicker by being fixed centrally. IDC estimates that businesses operating in the cloud achieve 97% greater IT reliability.

W2&M: Again, not a lot to argue with here. However, think long term about terrorism. If I wanted to cripple the world’s leading economies and strike at my enemies I wouldn’t faff about with building nuclear weapons I’d take out the data centres!

10. More choice:
In contrast to traditional IT models which can involve expensive software licenses and long lock-in contracts, the cloud model offers far more flexibility. You can switch provider far more easily and regularly in order to get the best experience and value for money. However, it is important to check with your cloud provider as to how you retrieve data from their cloud should you choose to switch in the future.

W2&M: The last sentence sums it all up so always have this in the back of your mind – Caveat Emptor!

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  • Great points, Kevin. I'd just like to address two points.

    - Reliability of broadband connections (from point #1 and some of the other comments)
    As you could imagine this is less of a concern in areas with reliable network connections. These areas are better candidates for the move into the cloud. However, even in places with less reliable and slower connections, cloud computing will be more realistic and beneficial as speed and reliability improves (which, as we've seen over the past decade, is an ongoing trend).

    - Terrorism against data centers (from point #9)
    First, the major cloud computing providers, like Amazon, Google and Microsoft, have multiple data centers all over the world. If something happens to one, there are backups that are immediately and automatically used in its place. Second, the locations of these data centers are well-kept secrets in order to make it difficult to target them.
    Certainly, this doesn't guarantee anything, but it does make service disruption a very difficult task for anyone with ill-intent.

    (I am contracted by M80, working with Microsoft to promote Windows Azure)
  • Jason, Thanks for taking then time to post your comments.

    Re your first point, I am a lot less optimistic about less connected areas getting a decent connection roilled out. From my own experience in the UK BT has bragged about this but it will still use copper cable rather than fibre optic - maybe it has to use up old stock! To really make a difference there has to be political will and financial investment - both of which are in short supply in the UK at the moment. Globally the picture may be different. I know a friend of mine in a small village in Greece has a better landline connection than my village.

    I know the net has its roots in ARPAnet with the idea of consistent connection if a section is taken out but I am concerned about events like when a recent breakage occurred when a boat's anchor clipped the underwater line and a lot of Africa was taken out. I still think wireless and satellite is the way to go.
  • You make a good point. When residents of a country as advanced as the UK have spotty connections, we certainly can't expect much better for most of the rest of the world. That said, network access will improve over the next several years, whether it is from improved landlines or through radio and satellite connections.

    Clearly, if you have a poor network connection, cloud computing is probably not going to be particularly useful, but that will change as network technology improves and new mediums (such as radio and satellite transmissions) are employed. This will take longer for some areas than others.

    (I am contracted by M80, working with Microsoft to promote Windows Azure)
  • I'm expectantly awaiting you to write an Ebook on cloud computing.
  • OK, I'll just dig my Tardis out and stretch time :-)
  • In China you'd be know as Dr. Hu. :)
  • Kevin,
    Some excellent points here, but the one that really hits home is the telecom link. A few years back I would have quite happily have have accepted that my ADSL links were up to the job, now the situation is deteriorating. Twice in 6 months my ISP (and most others) were down for 6 hours. 6 times in the last 2 years ADSL has been zapped by local lightning strikes (twice zapping modem & routers behind surge protectors). None of these were catastrophic for me, I just camped out in my local café with free wifi, but an SME having 5 or 6 people twiddling their thumbs for a day with no local applications would be something else.
  • The infrastructure for Internet connections has always been shaky and it didn't help that people who should have been anticipating the rapid expansion didn't pick it up. It's one of the reasons I call BT Bleedin' Tossers!
  • I can see cloud computing being a big thing in the larger cities here in America. However, for small-town dwellers like me, it could be tragic. I spend hours, sometimes days without internet access, and I'm supposed to have a very hefty high speed plan. It's just not reliable. There are plenty of days when I have to work offline.

    You're right too, about teens not always being tech savy. I have a couple young clients who still ask me how to check their email. Facebook and Myspace are on thing, but knowing how to set up your email in Thunderbird or Outlook is another. And using Word to create a resume?? Ha! Today's young people don't even know what a resume is. Sad.
  • The UK Government is allegedly releasing some bandwidths on the radio frequencies supposedly for broadband. This will be a major plus for rural people. I use radio broadband and it has been very reliable.
  • Nice in-depth look, Kevin.
    I can see where the broadband speeds can be an issue for many potential users. Thanks to you, I am learning more and more about cloud computing. This is likely to really take off at some point in the future, but people are generally slow to embrace change.
  • Jump on in Jimi, it's fun being an early adopter :-)
  • Great post there Kevin. SOme of your points really made it home. I can confirm, example, Broadband speeds. Here in South Africa, the conenctions are so slow that it is often not worth the effort of trying to do cloud computing.
    Not only that but the cost of broadband is so high that it is sometimes cheaper to buy a computer with software than use the cloud.
    Also, people in SA are still weary about putting their precious documents on the web. Man, they still fuss over whether they need a website or not.
  • I think the way forward with broadband is through the air either via radio or satellite. This cuts out a lot of the infrastructure problems such as laying routes for cable or fibre optic and in my experience is a lot more reliable.

    People's attitudes are, however, a different kettle of fish!
  • Interesting this. One thing businesses also need to consider is employee's reluctance to change.

    I would have moved our entire (conventional) business into the cloud some time ago, but I can't get buy in from all the people it affects. They are all so entrenched in Outlook, Word, Powerpoint and in having all "their" stuff nice and safe in desktop folders. It really is an ongoing battle, but one I'm determined to win, mainly for the cost savings.
  • How many people do you have working for you? I thought it was just you and your better half!
  • You're right about the blogging business, but the real estate business has 10 staff.
  • It might be devil now but it will be more practical in 10 years maybe.
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