by Kevin Tea on March 18, 2010
http://www.freedigitalphotos.net
If you are self employed and running your first blog or you have been chosen by your company to manage the corporate blog it can all be a bit daunting when you first start out. The odds are that none of your work colleagues or friends know the first thing about running a blog so you will probably sit there and think – “what the hell am I supposed to do next”. Don’t worry – help is at hand from one of the greatest of all resources – the wider blogger community. If you have a question you can bet your ass someone out there will have an answer. As ever, knowing where to look is the important thing so here we will give some pointers.
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by Kevin Tea on March 17, 2010
The Wordpress new post interface
If you are starting out from scratch and researching blogging platforms you may start to glaze over at the amount of choice out there but in reality there is only one real choice and that is Wordpress. Blogger from Google is very good but if you want to really push the boat out and get it right from the word go, Wordpress is the choice I’d recommend. It is tried and tested by probably hundreds of thousands of users and gives great flexibility in the way you can change its looks through themes, widgets and bolt on goodies called plugins. Oh, and it’s free!
I have been badgered by a mate to mention Drupal and Joomla, both open source content management systems and very powerful, but if you want to get going without a steep learning curve – unless you have a brain the size of a small planet – go Wordpress.
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by Kevin Tea on March 16, 2010
Illustration: http://www.freedigitalphotos.net
If you are starting out marketing yourself or your company on the social media or Web 2.0 trail you have probably considered Twitter and starting a Facebook fan page. However, if you want to seriously engage with your target audience/market the one vital weapon in your armoury is blogging. A blog is a journal or company newsletter that you publish on the net and pass on your or your company’s news, views, etc.
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by Kevin Tea on March 15, 2010
First published last September, I thought this guest post by Kate Harrison Whiteside was worthy of re-running for the newer members looking at social media for the first time.
Many people and organisations are finding the huge swell in social media choices a bit of a jungle. Rather than just following the pack, there is a way to plan your journey so the adventure is both satisfying and fun. Here are some key things to consider before you head out. There is no hiding from it, social media is here to stay.
The social media demand is driven by the consumer – your clients – and is growing, not going. As Karl Havard, Somatica (www.somatica.co.uk) said at a recent Econsultancy workshop on measuring social media effectiveness, ignoring social media is like not answering your phone. Mapping out your social networking presence should be approached in the same way any other marketing or communications strategic planning is handled.
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